History

New tyre brand from a traditional European tyre plant.

  • 1935
    Factory
    Foundation
    The factory, where Strial tyres are produced, was founded in 1935, to produce rubber products.
  • 1959
    Tyre
    Production
    Tyre production started in 1959. In 1972 the first radial tyre was produced.
  • 1974
    BFGoodrich
    Agreements
    In 1974 a licence agreement than in 1978 a joint venture agreement was signed with BFGoodrich.
  • 2007
    joint venture
    In 1997, a joint venture agreement was signed with one of the largest tyre manufacturer to renew licence agreement and to provide commercial cooperation. The cooperation led to the foundation of a joint company and in 2007, a majority ownership.
  • 2013
    Strial
    The new brand was developed in the second half of 2013 based on new market trends and modern consumer needs.